| Q. What
does it cost to become a member of DLE? |
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A.
Currently, the annual Membership fee is $365 ($1 per
day). To qualify for this rate you must initially
deposit at least fifty (50) dead leads. If you do not
have dead leads you can join for $599. Your
Membership is good for 12 months and then will renew
at the then annual Membership rate. |
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| Q.
What is the maximum dead leads I can deposit to pick leads
for FREE? |
|
A.
You have no limit on the leads you can deposit for
credits so long as your quality score is “1 Star or
higher”. Credits are exchanged for leads on an “as
available” basis from other Member leads deposited. DLE
does not buy leads for the system. |
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| Q.
How do I know I won't get just my dead leads back? |
|
A.
Our system tracks all the leads you deposited and does
not make your leads available to be picked by you. It
also tracks leads that you have withdrawn and they
cannot be deposited back for credits either. |
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| Q.
If I have no leads to deposit, can I purchase leads from
DLE? |
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A.
Yes, you can purchase leads in 2 blocks. 100 leads
for $500, or $250 leads for $1000. We would prefer
you deposit and exchange leads for FREE. |
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|
| Q.
Do my credits expire? |
|
A.
As long as your Membership remains active you can use
your credits. We will send you a 30 day renewal
notice. You should either renew or use all your
credits before your Membership expires. Should your
Membership expire you would lose your remaining
credits. You may download your leads (in an Excel
Spreadsheet) before your membership expires or at any
time you like. |
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Q. How does my quality score drop and what does this mean? |
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A.
New Members are given a score of “5 Stars”. If
Members report your leads as bad quality, meaning 1)
that both the email and telephone number provided are
both bad or 2) that the lead has requested to Opt-out,
then we will charge back one lead from your credits
list and remove this lead from the database. You
quality score will drop 1 Star for each 10% of your
leads which are reported bad. For example, you
deposit 100 leads and 10 are found to be bad, your
score on all your leads would drop to 4 Stars and you
would be charged back 10 credits. If your lead
quality drops below 50% (hence 0 Stars), then you will
lose your ability to deposit leads for credits. You
can improve your rating by depositing more leads
before your rating drops. This rule is subject to
change if the community wishes to impose a stronger
quality score on all Members. You of course will not
lose your credits which have been earned and not
charged back to you for bad quality. Bottom line,
don’t put bad leads in DLE. |
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Q. What is the difference between a Dead Lead and a Bad
Lead? |
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A.
A Dead Lead is a lead you developed or purchased from
a third-party provider that did not purchase your
offer, but remains a prospect for the industry. A Bad
Lead is a lead which is either 1) both the phone
number and email address do not allow contact with the
prospect, 2) the prospect has previously requested you
to Opt-Out their name or who requests a Member or DLE
to Opt Out their name, and 3) is a prospect that never
requested information about your business (don’t just
deposit names to get credits, you will get caught and
may lose your Membership privileges). |
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Q. Why was Dead Lead Exchange (DLE) created? |
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A.
Like you, we have all have purchased leads at a costs
easily ranging from $0 to $100 each, maybe more. What
matters is the conversion cost! We found that many of
the prospects were in fact real prospects, just not
for our offer. We felt if we could exchange leads for
FREE with others we would lower our conversion cost
and multiply our marketing budgets without new
dollars. We developed the DLE community to do just
that. We have a flat Membership fee to cover the
annual cost of administration, but you can exchange an
unlimited number of leads subject to availability of
Member lead deposits. Bottom line, it just makes
sense and saves us all money. It will not make the
lead development companies happy, but we still need
them to develop new prospects and sell us leads, the
community will manage the existing prospects for
FREE! What we want to stop is the overselling of the
same lead to all of us, that’s just fair wouldn’t you
agree! What we must all do is protect the quality of
the leads we exchange so this community will thrive
and we all save money. Tell others in your industry
about this great community so we all can benefit!
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